This morning Apple announced that sales of the latest iPhone are massive with 13 million units sold in their first three days of availability.
That’s a substantial number by anyone measure and substantially more than last years 10 million number in the same launch weekend. The Ss are off to a cracking start. See full Apple announcement below.
“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” Apple Chief Executive Tim Cook said. “Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.”
The company noted that sales completed by Saturday, Sept. 26 will be included in Apple’s 2015 fourth fiscal quarter results. Beginning on Sunday, Sept. 27, completed sales will be included in Apple’s 2016 first fiscal quarter results.
With 13 million units sold in three days, Apple easily trounced last year’s record of 10 million units sold in the launch weekend for the iPhone 6 and iPhone 6 Plus. But this year’s roll-out had one key advantage over last year’s: China.
iPhone sales continue to post tremendous growth in China, and Apple capitalised on this by making the country one of the initial launch territories. The device also debuted in Australia, Canada, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the Staes and of course the UK.
Apple had already signaled last week that the iPhone 6s and iPhone 6s Plus were off to a record breaking start in terms of preorders, on pace to eclipse last year’s record. Sales of 13 million units are likely to please Wall Street, where investors had expressed concern that this year’s “S” upgrade cycle might not appeal to consumers. Though it has an appearance largely identical to last year’s model, the new iPhone 6s series boasts a number of under-the-hood improvements, most notably a new pressure-sensitive 3D Touch display, and accompanying Taptic Engine for haptic feedback and a different feeling vibration motor. Apple has also increased the rear camera to 12 megapixels, added a new Retina flash for selfies taken with the forward facing camera, and greatly improved speed and performance, thanks to a new A9 processor with 2 gigabytes of RAM.
The iPhone 6s has the same 4.7-inch display as last year’s iPhone 6, while the larger iPhone 6s Plus remains at 5.5 inches. Both models are available in a new rose gold color option, joining space gray, silver, and gold.
Apple Announces Record iPhone 6s & iPhone 6s Plus Sales
iPhone Available in 40 Additional Countries Beginning Friday, October 9
CUPERTINO, California — September 28, 2015 — Apple® today announced it has sold more than 13 million new iPhone® 6s and iPhone 6s Plus models, a new record, just three days after launch.
iPhone 6s and iPhone 6s Plus will be available in more than 40 additional countries beginning October 9 including Italy, Mexico, Russia, Spain and Taiwan. The new iPhones will be available in over 130 countries by the end of the year.
“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” said Tim Cook, Apple’s CEO. “Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.”
iPhone 6s and iPhone 6s Plus bring a powerful new dimension to iPhone’s revolutionary Multi-Touch™ interface with 3D Touch, which senses how deeply you press the display, letting you do essential things more quickly and simply. The new iPhones introduce Live Photos, which bring still images to life, transforming instants frozen in time into unforgettable living memories. Live Photos, 3D Touch, 12-megapixel iSight® camera, 5-megapixel FaceTime® HD camera with Retina® Flash and more are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life. iPhone 6s and iPhone 6s Plus are designed with the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.
iOS 9, the world’s most advanced mobile operating system, brings more intelligence to iPhone with proactive assistance, powerful search and improved Siri features, all while protecting users’ privacy. Built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps*, and an all-new News app for the best news reading experience on any mobile device. The foundation of iOS is even stronger with software updates that require less space to install and advanced security features to further protect your devices.
Customers are encouraged to check the Apple Store® app or Apple.com to receive updates on availability and estimated delivery dates. Every customer who buys an iPhone 6s or iPhone 6s Plus at an Apple Retail Store will be offered free Personal Setup service, helping them customize their iPhone by setting up email, showing them new apps from the App Store℠ and more, so they’ll be up and running with their new iPhone before they leave the store. Customers can also learn more about iOS 9 and their new device through free workshops at all Apple retail stores worldwide. In the US, the new iPhones are also available through AT&T, Sprint, T-Mobile, Verizon Wireless and additional carriers, and select Apple Authorized Resellers including Best Buy, Target and Walmart.
iPhone 6s and iPhone 6s Plus will roll out worldwide to more than 40 additional countries and territories beginning October 9 including Andorra, Austria, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Greenland, Hungary, Iceland, Ireland, Isle of Man, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Maldives, Mexico, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland and Taiwan. On October 10, countries include Bahrain, Jordan, Kuwait, Qatar, Saudi Arabia and United Arab Emirates. iPhone 6s and iPhone 6s Plus will be available in India, Malaysia and Turkey on Friday, October 16 and in over 130 countries by the end of the year.
Sales completed by Saturday, September 26 will be included in Apple’s 2015 fourth fiscal quarter results, and sales completed on Sunday, September 27 will be included in Apple’s 2016 first fiscal quarter results.