Apple has confirmed that the iPad Pro will be available to order online on Wednesday 11 November. Prices start at £679, (32Gb with wi-fi) confirming that the UK pricing list we saw last week was correct. See our iPad Pro UK price section below for the numbers.
Tim Cook visited the Covent Garden Apple store and was interview by the Telegraph as he prepared to launch the iPad Pro.
“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?”, asks Tim Cook, Apple’s chief executive, who has just flown into Britain for the launch of the iPad Pro. Cook, whose spotless tailored suit and red poppy belies the fact that he spent the night in a plane, is clearly in ebullient mood. Wall Street and the City are obsessed with the iPhone, the company’s dominant product, but Apple appears quietly confident that its new tablet and TV device are going to help power the company’s continuing growth.
“Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones,” Cook argues in his distinctly Southern accent (he was born in Alabama). He highlights two other markets for his 12.9 inch devices, which go on sale online on Wednesday. The first are creatives: “if you sketch then it’s unbelievable..you don’t want to use a pad anymore,” Cook says.
The second is music and movie consumers: the sound system and speakers are so powerful that the iPad appears to pulsate in one’s hands when one plays a video.
Some consumers use the iPad mini to read in bed, he says, finding it more relaxing than using a phone and the busyness that goes with it. That won’t change, he believes. “But I think it clearly created some cannibalisation – which we knew would occur – but we don’t really spend any time worrying about that, because as long as we cannibalise [ourselves], it’s fine,” Cook laughs.
iPad Pro UK price
The iPad Pro will be available in just three storage configurations, confirming the pre-launch rumour that the 16GB option has been killed off. Your only options are 32GB or 128GB (if you want the Wi-Fi model) or 128GB (if you want it with cellular connectivity).
We now have official word from Apple on UK pricing for the iPad Pro. (including VAT)
- iPad Pro Wi-Fi (32GB): £679
- iPad Pro Wi-Fi (128GB): £799
- iPad Pro Wi-Fi + cellular (128GB): £899
Available in Silver, Gold and Space Grey:
12.9″ Retina Display
A9X Apple Chip – 64 bit
M9 motion coprocessor
8MP iSign camera
10 Hour battery life
Smart Keyboard – US Price $169 – UK Price £139.00
For many, a keyboard remains a convenient way to get work done or get thoughts down. The new Smart Keyboard completely reimagines this centuries-old invention to add even more flexibility to iPad Pro. With new technologies that free you from switches, plugs and even pairing, the Smart Keyboard is the perfect blend of full-size utility and outstanding portability.
Apple Pencil – US Price $99 – UK Price £79.00
Apple Pencil expands the power of iPad Pro and opens up new creative possibilities. It’s sensitive to pressure and tilt so you can easily vary line weight, create subtle shading, and produce a wide range of artistic effects — just like with a conventional pencil, but with pixel-perfect precision.