Apple Watch sales numbers are shrouded in mystery, as Apple has not released definitive sales numbers. A few weeks ago a lone report suggested the sales had dropped off a cliff. A story by MarketWatch columnist Brett Arends with the blaring headline “Apple Watch Sales Plunge 90%” epitomizes this attitude. There was a nugget of truth behind Arends’ headline — a sales estimate from Slice Intelligence — but it was ripped out of context in order to mislead reader. The Slice report was not covered in full and only represented sales on-line and ignored the transition to Apple selling in store.
In this week earning report Apple provided no concrete data points, sticking with its rationale that such data would be useful for competitors. Apple did say that sales beat its internal expectations, while noting there were supply constraints throughout the quarter as it ramped up production. Apple Watch wasn’t even available at Apple Retail Stores until mid-June. Tim Cook did directly dismiss those reports that sales had fallen since launch. Apple Watch had the highest sales in June, completely undermining Slice Intelligence’s dubious findings.
Since the earnings report a number of more established research firms have updated their sales forecast for the Apple Watch. The Strategy Analytics estimate shows the Apple watch Capture 75% of the global smart watch market during the launch quarter while Samsung grabbed 7% market share.
Strategy Analytics suggest Apple sold 4 million watches during the second quarter with Samsung selling less than 400,000 in the same period.
Other analysts have adjusted their own apple watch sales with the consensus standing 2.2million to 3 million units sold. These numbers imply that the Strategy Analytics estimate is towards the top end of range. However they do always imply Apple watch has become the dominant market leader.
Neil Mawston, Executive Director at Strategy Analytics, added, “We estimate Apple Watch shipped 4.0 million units and captured a dominant 75 percent smartwatch marketshare worldwide in Q2 2015. Apple Watch launched in sixteen major countries and saw decent take-up from iPhone loyalists in the United States and elsewhere. Apple Watch has clearly raised the bar for the global smartwatch industry. The ball is now in the court of rivals, like Samsung, to respond.”
With the launch of the Apple Watch the global smart watch market has expanded significantly with an estimated market growth of over 400%. Strategy Analytics report that Smartwatch shipments were higher this quarter than the whole of 2014, when Samsung topped the market with a commanding 74% of global market share.
Samsung and Apple combined now account for eight and 10 Smart watches sold leaving other manufacturers combined with 900,000 smart watches of which Pebble is a leading contender.
The smartwatch race has similarities with the smart phone race in the apple and Samsung are the two dominant players and the remainder take the crumbs from the table.
During the earnings release conference call Tim Cook said Apple what sales of Apple Watch exceeded expectations but did not specify actual sales numbers. His only concrete comment was the apple what sales during the first nine weeks on availability higher than sales of the original iPad and iPhone Windows Devices were first available for sale.