Jan 28

Yes, once again Apple far exceed revenue and unit shipments for the quarter with $18 Billion profit

Apple completely crushed not only its own all-time records, but also even the loftiest expectations on Wall Street on Tuesday, selling a staggering 74.5 million iPhones on its way to record revenue of $74.6 billion and $18 billion in net profit in a single, massively successful quarter.


Apple posted record quarterly revenue of $74.6 billion, earning $3.06 per diluted share, for its first fiscal quarter of 2015. Apple’s net profits of $18.9 billion sets a new record for quarterly profits, blowing away previous record holder Exxon’s $15.9 billion performance.

The company was led by a blockbuster quarter for the iPhone, in which it sold nearly 75 million units — a year over year increase of 46 percent. As Tim Cook mentioned on the earning call 74.5million iPhones in 3 months represents over 34,000 phones sold per hour every hour of the quarter.

Mac sales were also at an all-time high at 5.52 million units, edging the company’s previous-best in the preceding September quarter. The company’s Mac hardware saw its numbers increase 14 percent year over year.

Record sales of both the iPhone and Mac helped push Apple to the strongest quarter in history.

iPad sales continued their decline, however, falling to 21.4 million units in the December frame. That was down 18 percent from the same period a year prior.

“We’d like to thank our customers for an incredible quarter, which saw demand for Apple products soar to an all-time high,” said Apple Chief Executive Tim Cook. “Our revenue grew 30 percent over last year to $74.6 billion, and the execution by our teams to achieve these results was simply phenomenal.”

Gross margin was also up to 39.9 percent this year, compared to 37.9 percent in the year-ago quarter. Apple also said that international sales accounted for 65 percent of the quarter’s revenue.

Apple also announced that its App Store set a record performance in the holiday quarter. The company’s “Services” revenue category, which includes the App Store, iTunes Store and other digital storefronts, reached $4.8 billion.

“Our exceptional results produced EPS growth of 48 percent over last year, and $33.7 billion in operating cash flow during the quarter, an all-time record,” said Apple Chief Financial Officer Luca Maestri. “We spent over $8 billion on our capital return program, bringing total returns to investors to almost $103 billion, over $57 billion of which occurred in just the last 12 months.”

Apple updated the expected release date of the Apple Watch to ship in April and made bullish comments on the growing use of Apple Pay in US retail stores. The company also announced that it has shipped over 1 billion iOS devices in total.

Also on Tuesday, Apple provided investors with the following guidance for its fiscal 2015 second quarter:

  • revenue between $52 billion and $55 billion
  • gross margin between 38.5 percent and 39.5 percent
  • operating expenses between $5.4 billion and $5.5 billion
  • other income/(expense) of $350 million
  • tax rate of 26.3 percent

As expected, the Apple Board of Directors declared a cash dividend of 47 cents per share of its common stock. The dividend will be payable on Feb. 12, 2015, to shareholders of record as of the close of business on Feb. 9, 2015.

And Apple updated iOS to 8.1.3

Early on Wednesday AAPL stock is at $117.29 up 7.4%

Listen to the earnings call and read the release on the Apple IR website 

Dec 17

Apple won an antitrust trial on Tuesday this week when a U.S. jury decided the company did not act improperly when it restricted music purchases for iPod users to Apple’s iTunes digital store.

The verdict was read in an Oakland, California federal court. The plaintiffs, a group of deranged individuals and greedy businesses who purchased iPods from 2006 to 2009, sought about $350 million in damages from Apple alleging the company unfairly blocked competing device makers.

ipod classicPatrick Coughlin, an attorney for the plaintiffs, said “the jury called it like they saw it.”

In a statement, Apple applauded the verdict. “Every time we’ve updated those products — and every Apple product over the years — we’ve done it to make the user experience even better,” the company said.

Jurors deliberated for only a few hours on the sole question of whether the update had benefited consumers.

Under the Sherman Antitrust Act, a genuine product improvement cannot be considered anticompetitive, even if it harms competitor’s products. “A company has no general legal duty to assist its competitors, including by making products interoperable, licensing to competitors or sharing information to competitors,” Judge Yvonne Gonzalez Rogers of the US District Court in Northern California told the jurors Monday prior to closing arguments.

The jury found that Apple’s iTunes updates were indeed genuine product improvements. Had they found that Apple did not deliver such improvements, the question then would have been whether Apple had a monopoly on the digital music market and, if it did, whether Apple acted anticompetitively to maintain that position. Because Judge Gonzalez Rogers bifurcated the argument, meaning divided it into various parts, the entire case rested upon whether Apple misled consumers about its software updates, an argument the jury did not buy.

“This is a big sigh of relief for Apple and companies like that because it says they can build innovative ecosystems and they can keep them closed if they think that’s best,” wrote David Olson, a Boston college professor and antitrust expert, in an email. “They’re not forced to deal with competitors if they don’t want to so it really allows some freedom in their approach and their design in technological ecosystems.”

Since jurors agreed with Apple, they did not have to decide any other legal issues or damages. Jurors declined to answer questions after the verdict.

The trial included video deposition testimony given by Apple co-founder Steve Jobs shortly before he died in 2011.

Apple’s attorneys argued aggressively against that scenario in closing arguments Monday. “This is all made up. It’s lawyer argument,” said Bill Isaacson, Apple’s lead attorney. “No evidence this ever happened … there’s no consumers, no iPod users, no surveys, no Apple business documents.” Isaacson then asked jury not to “hold a great company liable and tell them to stop innovating — to stop innovating based on nonsense.”

Apple faced a challenge in the online music market from Real Networks, which developed RealPlayer, its own digital song manager, plaintiffs claimed. It included software which allowed music purchased there playable on iPods as well as competing devices.

Apple eventually introduced a software update that restricted the iPod to music bought on iTunes. Plaintiffs say that step discouraged iPod owners from buying a competing device when it came time to upgrade.

Apple argued the software update was meant to improve the consumer experience and contained many desirable features, including movies and auto-synchronization.

Nov 26

A U.S. judge on Friday gave final approval to Apple agreement to pay $450 million to resolve claims it harmed consumers by conspiring with five publishers to raise e-book prices.

During a hearing in Manhattan, U.S. District Judge Denise Cote approved what she called a “highly unusual” accord. It calls for Apple to pay $400 million to as many as 23 million consumers if the company is unsuccessful in appealing a ruling that found it liable for antitrust violations. That works out a very beneficial $17 per eBook customer.

ebook imageThe $400 million comes on top of earlier settlements with five publishers in the case, which provided $166 million for e-book purchasers.

Apple agreed to the settlement in June, ahead of a damages trial set for two months later in which attorneys general in 33 states and territories and lawyers for a class of consumers were expected to seek up to $840 million.

During Friday’s hearing, Cote said it was an “unusually structured settlement, especially for one arrived at on the eve of trial.”

The deal allows Apple to continue to appeal Cote’s July 2013 ruling that Apple had violated antitrust laws by colluding with the publishers to drive up e-book prices and impede rivals such as Amazon.com Inc. 

That accord calls for Apple to pay $400 million to consumers and $50 million to lawyers if Cote’s findings are upheld on appeal, and nothing if the Cupertino, California-based company wins its appeal.

If the appeals court overturns Cote and returns the case to her, perhaps for a new trial, Apple would owe $50 million to consumers and $20 million to lawyers.

While the deal was unusual, Cote said she understood why the plaintiffs decided to go with it, given delay tactics by Apple.

An Apple spokesman did not respond to a request for comment.

The ruling finding Apple liable followed a non-jury trial in lawsuits filed in 2012 by the U.S. Justice Department and states attorneys general against Apple and the publishers.

The publishers include Lagardere SCA’s Hachette Book Group Inc, News Corp’s, HarperCollins Publishers LLC, Penguin Group (USA) Inc, CBS Corp’s Simon & Schuster Inc and Verlagsgruppe Georg von Holtzbrinck GmbH’s Macmillan.

A federal appeals court is scheduled to hear Apple’s appeal Dec. 15.

The case is In Re: Electronic Books Antitrust Litigation, U.S. District Court for the Southern District of New York, No. 11-md-02293.

Nov 13

DigiTimes reports that Apple is entering production of the Apple Watch and has ordered between 30-40 million for the initial batch. We know that there have been issues with the Sapphire cover that was to come from GT Technologies, a supplier that is now in Chapter 11.


One assumes that the initial batch will be the Sports Watch version with the standard glass rather than Sapphire cover.

Apple is employing a rather advanced system-in-package technology, beyond the current A-series chips designs. This consists of a single chip with an entire computer system called the S1. It is a piece of custom-designed silicon which stacks and integrates many subsystems into an area that is small enough for a watch.

The watch will also feature a Force Touch Retina display, Nearfield Communication for Apple Pay system, Taptic Engine, Wi-Fi connectivity, Bluetooth, wireless inductive charging, and Digital Crown. The latter was designed for navigating the operating system and prompting Siri.

Spring arrival?

Recently, Angela Ahrendts (senior vice president of retail and online stores) shared a special video note directed to Apple retail employees claiming the new watch would hit stores sometime during the spring. In the message she explained, “[You] guys were hired because you’re the best people in the world. And you know how to service customers, but we are sprinting a marathon right now, and it’s not going to stop. Right? We’re going into the holidays, we’ll go into Chinese New Year, and then we’ve got a new watch launch coming in the spring. So, I just, I really wanted to say, stop for a moment, take a breath. Realize that every customer you touch — and again I know you know this, but you’re really busy — so just every customer that you touch, how do you make sure that they will walk away feeling very different, very positive, than before they walked into that store or they interacted with you?”

Of course Time will tel.

Oct 09

Apple just announced another keynote event less than a month after the iPhone 6 launch.

This time graphic simply states”it’s been way too long”.

apple event

Event to by one week from today: Oct 16th at 10:00 Pacific time at the Apple campus.

Expect news of new / revised iPads, possible MAC Book Pro updates, Mac mini refresh and one more thing as well as the launch of the Mac OS Yosemite.

Oct 09

Looking to purchase a used iPhone or iPad but concerned it might be nicked?

Now you can check an iPhone or iPads activation Lock Status using iCloud.



The secondhand market for iPhones and iPads is hot, and unfortunately so are some the devices being sold on it. Just search ebay for iPhone and you will see over 2,500 iPhoine 5S currently available in the UK alone.

To try and protect people from buying devices that turn out to have been lost, stolen, or otherwise misappropriated, Apple has created a new Activation Lock Status checker on iCloud.com

Before you purchase an iPhone, iPad, or iPod touch from somebody else, make sure Find My iPhone Activation Lock is turned off and the device is ready for you to use.

Activation Lock is a feature designed to make iPhones and iPads less appealing to thieves. It debuted in iOS 7 and prevents anyone from restoring or otherwise taking over an iPhone or iPad without first entering the Apple ID password of the owner. The theory is, if the device can’t be used, it becomes little more than a glass and metal paper weight, it’s value drops, and so people are less likely to steal them.

Of course, it can’t stop thieves who have unwittingly stolen Activation Lock protected iPhones and iPads from trying to pawn them off anyway. That’s where the Activation Lock Status checker comes in. Take the EMEI or serial number, enter it in, and iCloud.com will tell you its status.

You have been advised.


Sep 17

Update: The iOS 8 release date is later today. Here are the latest features from Apple.

ios8Apple is taking the flat iOS 7 design and rounding it out with new features with iOS 8, and it’ll be available to download in a few hours, two days ahead of the iPhone 6 and iPhone 6 Plus launch.

That means instead of a dramatic redesign, this year’s mobile operating system update ties everything together with the overarching theme of “convergence.”

iOS 8 features tighter Mac OS X Yosemite integration while loosening the restrictions on Apple’s Touch ID fingerprint sensor. This goes a long way to the Passbook-integrated Apple Pay.

New software kits also bring once fragmented security and health gadgets together, something that this year’s “one more thing” surprise, the Apple Watch, will takes advantage of in early 2015.


ios-8-compatabilityWhen it comes to iOS 8 compatibility, Apple requires an iPhone 4S or newer and iPad 2 or newer to update to the latest software. Only the iPhone 4 is cut from the list.

Both the iPads mini and iPad mini 2 tablets and the forever alone iPod touch 5th generation are also going to work with the new iOS, just like they did with iOS 7. No one besides 2010’s iPhone 4 gets left behind.

It’s important to note that all of these iDevices use Bluetooth 4.0, a low-energy version of the antenna that many wearables require for constant syncing.

iOS 8 gets rid of the only iOS 7-compatible device without Bluetooth Low Energy and keeps ones that’s work with Fitbit Flex, Jawbone Up24 andNike FuelBand SE. Seems fair.

Touch ID for all

Apple’s fingerprint scanner has been limited to bypassing the lockscreen and buying iTunes Store content, but iOS 8 changes all of that as app developers get access to the five-digit login tool.

All sorts of apps will be able to use the biometric scanning home button instead of pesky passcodes. So far this only applies to the iPhone 5S, but Touch ID is likely to come to the iPhone 6, iPad Air 2, and iPad mini 3 later this year.

iOS 8 camera time-lapse mode

Believe it or not, the iPhone is consistently the most used camera in the world. It’s in so many hands and so easy to use. In iOS 8, the camera app is going to get even better.

Apple added a time-lapse camera mode to iOS 8 beta 1 in order to help users capture extended moments and automatically speed up the video with a higher frame rate.

Condensing everything road trips to candles burning down to their wick to just a few seconds in demoed in the YouTube video above.

iOS 8’s time lapse mode is basically the opposite of the slow motion video recording option at 120 frames per second that Apple added to iOS 7 last year and Slow Mo 240fps in iPhone 6 and 6 Plus.

SMS and phone calls on Mac

iMessages has been a wonderful cross-compatible tool for chatting on iOS devices and Macs – at least until you try to leave your iPhone behind for an Android.

Apple deserters, however, may be lured back to iOS 8 with SMS and voice calls being folded into iPads and Macs, just like blue iMessages currently pop up on Apple tablets and computers.

It’s a pain to have to fetch your phone for a single SMS from an Android user, especially when you’re sitting in front of a 13-inch MacBook Air screen that’s fully capable of handling text messages and phone calls.

Of course, enabling text messages and phone calls to a Mac requires upgrading it to the newly announced OS X Yosemite, but that’s a piece of cake since it’ll be free and arrive around the same time as iOS 8.

Handoff and WiFi hotspot

iOS 8 and OS X Yosemite are going to be joined at the hip with the Handoff feature that lets you pick up where you left off between devices.

Starting a project or email on an iPad or iPhone will let you finish the task on a Mac with no annoying overlap. There’s no need to reopen windows or rewrite text on the computer. And it goes the other way, too, from a Mac to a an iOS 8 device.

What if you don’t have access to the internet on your computer or iPad to get the job done? That’s where the Instant HotSpot feature will come into play, easing the messy personal hotspot setup of iOS 7.

The one problem with this joint iOS 8-Yosemite feature is that it may require you to own a fairly new Mac. Handoff has been tipped to be not be compatible with Apple computers that pre-date Bluetooth 4.0.

Group messages with voice and video

Group messages is also being enhanced for iOS 8 thanks to new features. You’ll be able to add and drop people from conversations and silence non-stop incoming message annoyances via a group-specific Do Not Disturb toggle.

Sharing your location for a set period of time is also going to be a part of iMessages, essentially forking over the concept from Apple’s underused Friend My Friends app.

Location sharing, when it was part of the standalone app, was ideal for meeting up in a crowded location like a baseball stadium or concert, and now it’ll get more use within iMessages.

Multimedia within iOS 8’s iMessages app should be more useful too. Inline voice and video messages with Snapchat-like clips that self-destruct are coming to this mobile OS update.

Interactive notifications

For the times when you do actually respond to texts and calendar reminders on your phone instead of a Mac computer, iOS 8 adds convenient interactive notifications.

Like OS X Mavericks, these notifications can be dealt with in a few simple taps thanks to inline responses. There’s no need to mess with the lock screen in order to take action right away.

iOS notifications have come a long way from taking up the entire middle of our phone screens, and iOS 8 makes them feel like even less of a nuisance.

Quicktype keyboard

Apple claims its iOS 8 keyboard is its “smartest keyboard ever,” and there’s no reason to doubt that since its Quicktype feature adds highly-requested predictive texting that’s akin to SwiftKey and Swype.

The candidate row appears above the keyboard with three word-finishing suggestions and then next-word best guesses. It even varies depending on the app that’s open to match your tone for each, from casual iMessages to formal emails.

If someone asks you a question, Quicktype will also automatically offer choices like “Yes” and “No” and, optionally, learn your contacts to spell everyone’s name correctly.

Better yet, Apple won’t limit users to its pre-installed keyboard via developer “extensions.”

iOS 8 extensions

Extensions open up iOS 8 to Android’s best input methods: Swype appeared at WWDC and SwiftKey confirmed that it’s breaking free of its SwiftKey Note standalone app confines.

Other third-party extensions let users tinker with the default sharing options, photo editing tools, custom actions and notification center widgets.

The 1Password extension goes as far as opening up the company’s powerful password manager to you without the need to exit the app to open its standalone app. It simply uses Touch ID to get the job done.

Before, you had to close the app that required a password you forgot, open up 1Password’s standalone app, copy the password, go back into the original app and paste in the password.

There’s always a lot of potential when a platform as large as Apple’s opens up its ecosystem to outside developers. Look at what it did to the App Store.

Extensions by forward-thinking developers may be long overdue, but it’ll finally be here in a few weeks thanks to iOS 8.

iCloud may actually be useful

Prior to today, there was very little reason to use the ridiculously small 5GB of free space Apple included with iCloud. It was always easier to use a more capable and less expensive Dropbox account.

That all changes when iOS 8 launches alongside iCloud Drive, Apple’s new rival to Google Drive, Dropbox, Box, Microsoft OneDrive and the dozens of other file sharing services that have sprung up in recent years.

It still costs money over the 5GB limit, but at least more file types can be stored and synced. This includes documents, presentations, spreadsheets, PDFs and images.

What’s really cool about the forthcoming iCloud-enabled iOS Photos app is that every picture and every edit is saved across all of your Apple devices automatically. Better yet, there are new tools and filters in iOS 8 and it’ll work on the web.

iOS 8 Family Sharing

Maybe you’ll be more willing to buy into iCloud Drive knowing that you’re going to save money thanks to Apple’s new Family Sharing feature that’s part of iOS 8.

All iTunes, iBooks and App Store purchases on the same credit card can be shared among a total of six people in your family. That beats having to sneakily exchange passwords.

New parental controls force kids to ask your permission before aimlessly downloading expensive apps. This “Ask to Buy” feature beams a message to your device, so you don’t need to be the fun-depriving “bad guy” in person.

Other Family Sharing perks include collaborative photo albums, calendars and optional locating sharing. You can find your mom or dad and that iPhone they always misplace with this extension of Find My Friends and Find My iPhone.

‘Send Last Location’ for Find My iPhone

iOS 8 expands the geolocation capabilities of Find My iPhone with Family Sharing and Find My Friends by integrating it into iMessages, but in true Apple fashion, “that’s not all.”

A “Send Last Location” feature is being added so that your GPS coordinates are backed up to iCloud whenever your battery life is critical.

Health app

Apple didn’t announce an iWatch-tied Healthbook app at WWDC, but it did unveil a more plainly named Health app and the developer-focused HealthKit API.

It’s intended to bring together all of the fragmented health and fitness gadgets into one secure location, whether the fitness device deals with your heart rate, calories burned, blood sugar and cholesterol.

Even without a separate fitness device, Apple’s iPhone 5S M7 co-processorcalculates steps and distance traveled, and iPhone 6 may make room for new barometer and air pressure sensors, according to the latest beta.

Beta 3 also adds a caffeine intake tracking as a nutritional category, which is similar to the Jawbone Up Coffee iOS app. For extra protection, there’s an emergency card accessible from the lock screen.

Nike and the MayoClinic are on board with HealthKit in order to deposit health stats into the centralized Health app, and Withings’ Blood Pressure Monitor was a part of Apple’s WWDC presentation.

The more that existing products like the Fitbit Force and Jawbone Up24 join this initiative, the more iOS 8 users will find this to be the health equivalent to Apple’s coupon and ticket stub-collecting Passbook.

Sep 15

Apple Announces Record Pre-orders for iPhone 6 & iPhone 6 Plus Top Four Million in First 24 Hours

iPhone6CUPERTINO, California—September 15, 2014—Apple® today announced a record number of first day pre-orders of iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, with over four million in the first 24 hours. Demand for the new iPhones exceeds the initial pre-order supply and while a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October. Additional supply of iPhone 6 and iPhone 6 Plus will be available to walk-in customers on Friday, September 19 at 8:00 a.m. local time at Apple retail stores. Customers are encouraged to arrive early or order online from the Apple Online Store(www.apple.com) to pickup in-store or receive an estimated delivery date. Both models will also be available on Friday from AT&T, Sprint, T-Mobile, Verizon Wireless, additional carriers and select Apple Authorized Resellers.

“iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do,” said Tim Cook, Apple’s CEO. “Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.”

iPhone 6 and iPhone 6 Plus will be available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK beginning this Friday, September 19 and in more than 20 additional countries beginning on Friday, September 26 including Austria, Belgium, Denmark, Finland, Ireland, Isle of Man, Italy, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Qatar, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Turkey and United Arab Emirates.

How much is this worth?

The plus is sold out for a month so lets say this represents 75% of sales volumes. If we assume that half the people pick the lowest priced, lowest RAM iPhone 6 and 6+ and 25% each select the next two memory options we come out with an average selling price of $799. With 4 million handsets that generates $3.2 billion.

Read full release on Apple website.

Sep 12

iPhone pre ordering is today. However earlier this morning the demand crashed Apple UK, O2 and EE sites as buyers swamped the websites.

At the 10 AM EE is still down and 02 is far too slow to use.

02 crash

On the Apple UK site you can pre order the iPhone 6 and 6 plus in 16GB, 64GB and 128GB models for £529, £619 and £699, respectively, with Apple selling the handset in silver, gold and “space grey” colour options. At the time of writing, the 64GB model’s shipping has slipped to “7 to 10 days” in silver, while the rest are all shipping next week, on 19 September.

The iPhone 6 Plus is, unsurprisingly, more expensive, priced at £619, £699 and £789 for the 16GB, 64GB and 128GB models, respectively. This has clearly been the most popular handset, as all 64GB and 128GB models are showing “3 to 4 weeks” delivery times.

appel financeApple also kindly offer finance. For example as £699 iPhone 6+ with 64GB costs £33.53 over 24 months. That’s at a rather steep 15% APR.

With the EE and O2 websites currently unavailable, and Three yet to kick off its pre-orders – saying they will go live this afternoon – it’s unclear how much they are asking for the two new iPhones.

vodafone pricingWith its website still up and running, Vodafone’s pricing is not a mystery. It is offering the 16GB iPhone 6 for free from £48.50 per month, or on a cheaper £38.50 per month tariff if you cough up £99 for the handset. If you’re after the 64GB model, the cheapest contract comes in at £53.50 with a £29 upfront cost, or a £109 upfront cost if you want the 128GB model. As you would expect, the iPhone 6 Plus is even more expensive.

At present, Vodafone is still promising to ship out orders on 19 September, but this likely will change as demand ramps.

Both the iPhone 6 and iPhone 6 Plus handsets were announced on Tuesday at Apple’s launch event. Ful l report to come soon.

iphone6p-gray-select-2014_GEO_GBThe two iPhones have 4.7in and 5.5in Retina HD sceeens, respectively, with 38 percent and 138 percent more pixels the iPhone 5S.

Beyond their screens, the Apple’s two new iPhones have similar specifications. You’ll find Apple’s new A8 chip under the bonnets of the smartphones, along with an NFC chip enabling buyers to make use of the Apple Pay service, which will come to the UK next year according to the Enquirer.

The iPhone 6 and iPhone 6 Plus also feature 8MP rear-facing cameras, with the larger model boasting optical image stablisation, support for 150Mbps LTE speeds and a built-in TouchID sensor.

The smaller iPhone 6 model measures 6.9mm thick and promises 14 hours of talk time, with the iPhone 6 Plus a slightly chunkier 7.1mm thick and offering 24 hours of talk time.


Sep 04

Adding to this morning’s report from The Wall Street Journal pointing towards a curved OLED screen for Apple’s upcoming “iWatch”, The New York Times has released several details about the wearable device, suggesting it will have a flexible display and wireless charging capabilities.

Of course we can’t tell if there is an iWatch let alone say what it will offer in terms of features. We do know that Apple have been recruiting high level people from the fashion and watch industries. We are expecting a range of Apple watches with price points from $299 to $999. Apple are used to high margin quality products. We cant see a low cost option in the mix and see plenty of upside potential.

There are plenty of iWatch renderings. Here is one more from SET solutions.


Echoing past rumors, The New York Times says the iWatch will come in two separate sizes, focusing on health/fitness and mobile computing tasks, and that it will allow people to make purchases with included NFC support. Its flexible display is described as “unique,” and Apple is said to have settled on wireless charging after a failed experiment with solar charging.

It has a flexible display panel that is protected by a cover composed of sapphire, a type of tougher glass, they said. The device’s circuit board, which includes its sensors and chips, was described as tiny, about the size of a postage stamp.

For replenishing the battery, the smartwatch will rely on wireless charging.

According to unnamed employees who spoke to The New York Times, Apple’s iWatch is “one of Apple’s most ambitious projects to date,” with an “enormous” amount of time and money put into the health and fitness sensors in the device, which will be “much more” accurate than existing fitness devices. Rumors have suggested the iWatch will measure an array of different health-related metrics, from steps taken and sleep quality to blood pressure.

The iWatch is said to take advantage of HealthKit, a set of APIs Apple introduced alongside iOS 8 that will integrate into existing health devices and apps, reporting data to a central location. It’s also going to rely on Handoff, a Continuity feature that lets users seamlessly transition tasks from one iOS or Mac device to another.

The report also echoes a litany of rumors that have suggested Apple’s wearable device will not be available for purchase until 2015, despite Apple’s plans to unveil the iWatch at its September 9 media event. The gap between the introduction of the iWatch and its debut will give Apple time to finish work on the device as well as provide an opportunity for developers to create new apps suited to the smaller form factor.

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