Feb 07

We saw this piece covered in Electronista and the maths made us laugh.

Apple and Samsung take 103% of cell phone industry profits. The smart readers will notice this is more that 100%. How can this be? Breaking down the 2012 figure, Apple claimed 69 percent, while Samsung took 34. A total greater than 100 is possible because of operating losses at companies like BlackBerry, Motorola, and Nokia.

“We believe Apple’s value share of the handset market is even higher than our estimates…considering Apple’s dominant market share of the tablet market, as some Android OEMs such as Samsung and HTC include tablet sales in reported smartphone sales and profits,” writes Canaccord analyst Michael Walkley. “Given the current competitive dynamics, we believe Apple and Samsung will maintain dominant value share during Q1/13 with share gains for Samsung versus Apple expected in Q1/13.”

Phone Market share and profit

Phone Market share and profit

Samsung has quickly become Apple’s main competitor, thanks to phones like the Galaxy S III, Galaxy Nexus, and Galaxy Note II. Apple, though, has filed numerous patent cases as a strategic weapon against Samsung and Google’s Android platform, on which most Samsung phones are based, viewing them as based on patent infringement and copied designs. Samsung and Google’s subsidiary Motorola have also gone this route, but mostly using standards-essential patents as legal weapons to hold some competitors hostage to high royalties. The latter approach has, so far, been less successful and resulted in a number of government investigations.

 

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