Sep 08

The iPhone 7 and Apple Watch Series 2 may have been the headline-makers at Apple’s latest event, but the company quietly updated its iPad lineup, too.

ipadsJust like its older brother the iPhone, Apple is bumping up the minimum storage option of the iPad to 32GB, however that 32GB iPad gets to keep the price of the 16GB model — good news for those in the market for an iPad.

The biggest price cuts come with the iPad Pro, especially as we get into the higher storage options. The smaller, 9.7-inch iPad Pro now comes at £549 for the 32GB model, £639 for the 128GB model, and £729 for the 256GB model. The larger, 12.9-inch iPad Pro starts at £729 for the 32GB model, £819 for a 128GB model and a £909 256GB model. All Wi-fi only prices. Add £120 for Cellular options.

Of course, the iPad Pro wasn’t the only device to get a price cut. The iPad Mini 2 also got a price reduction — along with a reduction in options. Now, you can only get the iPad Mini 2 with 32GB — £239for the Wi-Fi only model, or £359 for the model with cellular support.

Next up is the iPad Air 2 and iPad Mini 4, which are also getting a few price cuts. The Wi-Fi-only models of those iPads are now available for £379 for the 32GB version or £469 for the 128GB version — however those are your only storage options.

Sure, these may not have been the updates that some were hoping for when it came to the iPad, but it’s nice to see that even Apple’s flagship tablet is getting a price decrease — and it’s good news for those who have been waiting to buy an iPad.

The newly priced iPads are available from the Apple website starting now.

Aug 30

Apple sent out media invites yesterday for an iPhone-centric event that will be held on Wednesday, September 7 at 10:00 am at the Bill Graham Civic Auditorium in San Francisco, California. Media invites offer up a first look at the theme of the event and feature the simple tagline: “See you on the 7th.”


The September 2016 event is expected to see the debut of the next-generation iPhone 7 and iPhone 7 Plus, which are rumoured to feature improved cameras, better processors, and improved water resistance, implemented through the removal of the headphone jack and the introduction of a new flush, pressure-sensitive home button. Both devices are said to look similar to the iPhone 6s, with the same general size and shape, but with relocated antenna bands that no longer span the back of the devices.

Faster LTE and Wi-Fi speeds are rumoured, as is a jump in storage space with 32GB positioned as the new minimum and a 256GB option rumoured at the high-end (possibly limited to iPhone 7 Plus). Display improvements first introduced in the 9.7-inch iPad Pro, including the True Tone feature able to adjust the display to match ambient lighting could be offered, and the larger iPhone 7 Plus is expected to have exclusive features like 3GB RAM and a dual-lens camera for crisper, brighter images.

Apple may use the event to debut a second-generation Apple Watch, said to include better waterproofing, an improved processor, and a built-in GPS chip. Design changes are not expected for the next-generation Apple Watch, but new materials and new bands are always a possibility. Apple rotates its Apple Watch band offerings on a regular basis and we expect to see new designs this fall.

Most of Apple’s Mac lineup is due for an update, but the most highly anticipated machine, the MacBook Pro, will reportedly not be debuting at the event, coming later in the year instead. It’s not known if other Macs will see a refresh announcement at the event, but it’s unlikely, and we’re also not expecting any iPad announcements at this time.

We will, however, get an update on the prospective launch dates of iOS 10, macOS Sierra, watchOS 3, and tvOS 10. We’re expecting to see iOS 10 and watchOS 3 launch shortly ahead of the release date of the next-generation iPhone (rumoured to be September 16 or September 23), while macOS Sierra could come a bit later, perhaps towards the end of the month. tvOS 10, as a new operating system, could launch alongside iOS 10 or alongside macOS Sierra.

In line with past events, the September 7 event will begin at 10:00 a.m. Pacific Time, that’s 6PM London. As it has done with several past events, Apple is likely to stream the event live on its website and on the Apple TV.

Jun 07


What is WWDC 2016?

Apple’s Worldwide Developers Conference (WWDC) is the company’s annual bunfight for software developers and other partners. Over the last few years it has become a much more public facing event in recent years, acting as a springboard for Apple to show off all of its latest software.

This year, expect updates on the iPhone and iPad operating system, iOS, as well as news on Mac, Apple Watch, Apple TV and Apple Music.

When is it?

WWDC officially lasts from Monday June 13 to Friday June 17, but most of the news will be packed into a keynote speech from Apple’s top brass on Monday at 10am Pacific time (that’s 6pm UK time). The event is being held in San Francisco’s Bill Graham Civic Auditorium, for which tickets are in high demand and priced at $1,599. Luckily, you can watch it online.

How do I watch it?

Apple will be live streaming the presentation here, or through the WWDC iOS app. If you have an Apple TV then you can watch via that.

What can I expect?

WWDC is all about software, tending to focus on new versions of iOS and Mac OS X. But as Apple’s product line-up has grown, it will have more to talk about.

This year, we can expect to hear about watchOS and tvOS, the software for the Apple Watch and Apple TV, as well as Apple Music, Siri and possibly Apple Pay.

Apple sent out invitations to the media last week, although the notoriously cryptic clues were missing.

wwdc invite

iOS: Apple will lift the lid on iOS 10 before it is released alongside the next iPhone in September. Details are thin on the ground, but a design refresh could be announced: the last major graphical overhaul was in 2013’s iOS 7.

Notifications, which have had various changes in recent versions, could also be improved, according to Apple blog 9to5Mac. Tim Cook has also hinted that users may finally be able to delete Apple’s stock apps.

Mac OS X: Apple’s yearly updates to Mac OS X, each of which come with a California-influenced name like “Yosemite” “Mavericks” and “El Capitan”, have gradually improved integration between the computer software and iOS. This year we could see a big change, with the software finally getting Siri.

watchOS: The Apple Watch, released last year, is not quite the overwhelming success that might have been hoped for. Users have complained that apps are slow and too tethered to the iPhone. WatchOS 3 is likely to be previewed at WWDC. Although we don’t know much, stability and speed are two things that developers will want to know about.

Apple Music: Apple’s Spotify rival has more than 13 million paying subscribers less than a year after it launched, but it hasn’t been without its problems.

Users have complained of a clunky interface, not to mention having their entire music libraries deleted, and the “Connect” social network feels underused. Apple is reportedly preparing a big redesign of the software for WWDC.

Siri: As well as coming to Mac OS, Siri is also likely to get a major upgrade, becoming open to more app developers. For example, this might allow the iPhone’s voice recognition to control other music apps or messaging services, or to order an Uber.

What about hardware?

It’s pretty certain that we’re not going to see an iPhone 7 or new iPad at WWDC. In fact, reports suggest that all hardware is off the table. That’s despite it being a while since we’ve had a new MacBook Pro and emerging rumours about an Amazon Echo or the new Google home unit styled device.

Revealed next week

We will know all the answers this time next week. Stay tuned.

Mar 18

At an event scheduled for Monday Apple is expected to launch a much rumoured 4-inch diagonal iPhone.

The new iPhone will most likely feature upgraded internals, such as the camera and processor from the latest generation iPhone 6s.

The new iPhone will provide an affordable, entry-level alternative to the iPhone 6s and the iPhone 7 to launch in September.

At a special event set for Monday, Apple s expected to introduce a smaller iPhone SE with a 4-inch diagonal screen. Rumours vary as to the specific specs for the new phone, but there is a broad agreement it is intended to be a more affordable iPhone that will replace the aging iPhone 5s.

Said to be called the “iPhone 5se” or simply the “iPhone SE,” the new device is modelled after the iPhone 5s. The name is meant to denote its position as a second-generation upgraded version of the iPhone 5s. Earlier rumours about the 4-inch iPhone said it could be similar to the iPhone 5c, leading the media to refer to 4-inch device as the “iPhone 6c” over the past year, but that name was later abandoned in favour of iPhone 5se or iPhone SE. iPhone 6c, iPhone 5se, and iPhone SE rumours refer to the same 4-inch device Apple is developing.

Rumours suggest the iPhone 5se will be the close in size and shape to the iPhone 5s, with the same general dimensions. It will include a display that curves slightly at the edges, but the curve is said to be less dramatic than the curved display on Apple’s newest devices.

When taking into account all of the different rumours we’ve heard, the iPhone 5se may be on par with Apple’s larger-screened devices when it comes to performance, but it’s not going to share all of the same features as Apple’s flagship devices. Internally, the iPhone 5se is likely to have the same A9 processor used in the iPhone 6s, but it may be limited to 1GB RAM and it may only come in 16 and 64GB capacities, with no 128GB option.

If this expectation proves accurate, the little iPhone will mark a dramatic shift in Apple’s product strategy. For the first time ever, Apple will have designed an all-new iPhone that is deliberately not the best it can make, but rather a lower-cost alternative to its best.

iphones iphone_screen_sizes


Source: MacRumors

Good, Better, Best

Alert readers, recalling the bright coloured iPhone 5c, may take issue with the last sentence above. I would contend the iPhone 5c was not really an all-new phone, but merely the internals of the iPhone 5 repackaged with a less expensive plastic case. The 5c was a half-hearted attempt at an affordable iPhone that didn’t do particularly well in the marketplace.

Rumour mills such as AppleInsider and MacRumors seem to agree the new phone will have a metal case, even if it’s not clear what the case will look like. Most concept drawings show the case as a sort of melding of the iPhone 6 and iPhone 5s, as shown above.

Most of the rumours have also converged to the SE having most of the features of the 6s: the Apple A9 SOC, the 12 Mpixel camera with 4K video capability, NFC and Touch ID for Apple Pay. Lacking only 3D Touch, the little iPhone is expected to be as powerful as the 6s.

This may be at odds with the expectation the phone will be priced similarly to the current iPhone 5s, which sells from £379 contract-free. If Apple really is positioning the SE as the 5s replacement, there may need to be some compromises: use of the A8 SOC rather than the A9, an 8 Mpixel camera rather than 12 Mpixel.

Even with the more premium baseline, the SE fits in with a Good, Better, Best product strategy once the iPhone 7/7 Plus is introduced in September. The iPhone 6/6 Plus will be retired, leaving the 6s/6s Plus to fill the Better slot. Apple needed something to fill the Good slot.

Why not the iPhone 6? I think because Apple realized that there was a market for the smaller 4-inch diagonal iPhone that it couldn’t fill with the 5s. Also, there wouldn’t be enough cost savings with the iPhone 6, so there would be little spread in prices among the three generations.

Big change

Most importantly, Apple is moving away from using previous generations of iPhones to fill the Good and Better slots. Most consumer product companies pursue a Good, Better, Best strategy, notably in the automotive industry. In cars, Good is entry-level and sub-compact. Good naturally tends to be smaller in order to save materials costs as well as some manufacturing cost.

This logic applies to the SE as well. The 4-inch screen from the 5s would be by far the least expensive screen since it benefits from being both smaller and the most mature from a manufacturing learning curve standpoint. A smaller screen also means a smaller battery and less powerful graphics requirement. Here, the A9 graphics is a total overkill for the SE, so we may see some modification of the GPU in the A9 for the SE, or use of a previous gen SOC. Car makers don’t put their most powerful V8 engines in subcompacts.

Designing an iPhone specifically to be low cost represents a huge break with the tradition laid down during the Jobs era of building the “best iPhone.” The often-repeated mantra “we only want to build the best iPhone” always struck me as peculiarly inconsistent. Apple didn’t shrink from offering its other products at a variety of price points and in a variety of form factors. One could see the Good, Better, Best strategy repeated in Macs and iPod, and even in iPad.

All will be revealed

On Monday we will know how accurate the rumours are and firm up the price and availability. Plus we will learn what ever else Apple plan to announce – Mini iPad Pro, new watch….

Mar 14

Apple has sent invites out for the March 21 event, where we expect the iPhone SE, the iPad Air 3 and new Apple Watch bands. ‘Let us loop you in’ to the latest rumours, and everything you need to know about the iPhone SE launch event.


For those in the UK – Thats 6PM next Monday.

What to expect?

The invitation image, reproduced above, contains the cryptic phrase ‘Let us loop you in’, beneath a heavily zoomed-in view of the Apple logo picked out in what appear to be the four iPhone colours: silver, gold, Space Grey and rose gold; the jury’s out on whether this should lead us to expect new iPhones (such as the iPhone SE, most obviously), new iPads or MacBooks to become available in the iPhone colour palette, or a combination of these things. We’d be surprised if the word ‘loop’ doesn’t refer to new Apple Watch announcements, but this might just be new watch bands.

If rumours are to believed, Apple will unveil two highly anticipated new products: the iPhone 6c and iPad Air 3, along with a few new Apple Watch accessories. Here’s what we know so far.

At the end of January, rumours about a March event flooded the web after months of much quieter speculation, with the consensus suggesting that the week of 14 March was the one to mark in your diaries – more specifically, 15 March 2016. However, only weeks before the reported event was due to take place, Buzzfeed reported that the event had been pushed back by a week, and will now take place on Monday 21 March 2016.

Anonymous sources have reportedly told 9To5Mac that the iPad Air 3 is the most likely new product coming at the March event. Apple surprised us by skipping an October event this year, which traditionally sees updates to the iPad range. Instead, Apple unveiled the all-new iPad Pro and a new iPad mini 4 at its busy event in September alongside the new iPhones.

That means the iPad Air is overdue an update, so a March event to unveil the new model seems likely.

Plus, the 4in iPhone 6c, which rumours now suggest will in fact be called the iPhone SE, could make an appearance too. The fabled 4in iPhone is said to boast an iPhone 5-esque design with curved edges, and may feature Touch ID an A8 processor according to rumours.

Additionally, though, we could see the introduction of new Apple Watch bands to coincide with the original launch event, which took place in March 2015.

Apple has held other events in March over the years, including the launch of the Apple Watch and MacBook in 2015 and the launch of the iPad 3 back in 2012.

Apple will broadcast the event live on and Apple TV.

Sep 28

This morning Apple announced that sales of the latest iPhone are massive with 13 million units sold in their first three days of availability.

That’s a substantial number by anyone measure and substantially more than last years 10 million number in the same launch weekend. The Ss are off to a cracking start. See full Apple announcement below.

“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” Apple Chief Executive Tim Cook said. “Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.”

The company noted that sales completed by Saturday, Sept. 26 will be included in Apple’s 2015 fourth fiscal quarter results. Beginning on Sunday, Sept. 27, completed sales will be included in Apple’s 2016 first fiscal quarter results.

With 13 million units sold in three days, Apple easily trounced last year’s record of 10 million units sold in the launch weekend for the iPhone 6 and iPhone 6 Plus. But this year’s roll-out had one key advantage over last year’s: China.

iPhone sales continue to post tremendous growth in China, and Apple capitalised on this by making the country one of the initial launch territories. The device also debuted in Australia, Canada, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the Staes and of course the UK.

Apple had already signaled last week that the iPhone 6s and iPhone 6s Plus were off to a record breaking start in terms of preorders, on pace to eclipse last year’s record. Sales of 13 million units are likely to please Wall Street, where investors had expressed concern that this year’s “S” upgrade cycle might not appeal to consumers. Though it has an appearance largely identical to last year’s model, the new iPhone 6s series boasts a number of under-the-hood improvements, most notably a new pressure-sensitive 3D Touch display, and accompanying Taptic Engine for haptic feedback and a different feeling vibration motor. Apple has also increased the rear camera to 12 megapixels, added a new Retina flash for selfies taken with the forward facing camera, and greatly improved speed and performance, thanks to a new A9 processor with 2 gigabytes of RAM.

The iPhone 6s has the same 4.7-inch display as last year’s iPhone 6, while the larger iPhone 6s Plus remains at 5.5 inches. Both models are available in a new rose gold color option, joining space gray, silver, and gold.

iPhones 6s

Apple Announces Record iPhone 6s & iPhone 6s Plus Sales

iPhone Available in 40 Additional Countries Beginning Friday, October 9
CUPERTINO, California — September 28, 2015 — Apple® today announced it has sold more than 13 million new iPhone® 6s and iPhone 6s Plus models, a new record, just three days after launch.

iPhone 6s and iPhone 6s Plus will be available in more than 40 additional countries beginning October 9 including Italy, Mexico, Russia, Spain and Taiwan. The new iPhones will be available in over 130 countries by the end of the year.

“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” said Tim Cook, Apple’s CEO. “Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.”

iPhone 6s and iPhone 6s Plus bring a powerful new dimension to iPhone’s revolutionary Multi-Touch™ interface with 3D Touch, which senses how deeply you press the display, letting you do essential things more quickly and simply. The new iPhones introduce Live Photos, which bring still images to life, transforming instants frozen in time into unforgettable living memories. Live Photos, 3D Touch, 12-megapixel iSight® camera, 5-megapixel FaceTime® HD camera with Retina® Flash and more are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life. iPhone 6s and iPhone 6s Plus are designed with the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.

iOS 9, the world’s most advanced mobile operating system, brings more intelligence to iPhone with proactive assistance, powerful search and improved Siri features, all while protecting users’ privacy. Built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps*, and an all-new News app for the best news reading experience on any mobile device. The foundation of iOS is even stronger with software updates that require less space to install and advanced security features to further protect your devices.

Customers are encouraged to check the Apple Store® app or to receive updates on availability and estimated delivery dates. Every customer who buys an iPhone 6s or iPhone 6s Plus at an Apple Retail Store will be offered free Personal Setup service, helping them customize their iPhone by setting up email, showing them new apps from the App Store℠ and more, so they’ll be up and running with their new iPhone before they leave the store. Customers can also learn more about iOS 9 and their new device through free workshops at all Apple retail stores worldwide. In the US, the new iPhones are also available through AT&T, Sprint, T-Mobile, Verizon Wireless and additional carriers, and select Apple Authorized Resellers including Best Buy, Target and Walmart.

iPhone 6s and iPhone 6s Plus will roll out worldwide to more than 40 additional countries and territories beginning October 9 including Andorra, Austria, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Greenland, Hungary, Iceland, Ireland, Isle of Man, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Maldives, Mexico, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland and Taiwan. On October 10, countries include Bahrain, Jordan, Kuwait, Qatar, Saudi Arabia and United Arab Emirates. iPhone 6s and iPhone 6s Plus will be available in India, Malaysia and Turkey on Friday, October 16 and in over 130 countries by the end of the year.

Sales completed by Saturday, September 26 will be included in Apple’s 2015 fourth fiscal quarter results, and sales completed on Sunday, September 27 will be included in Apple’s 2016 first fiscal quarter results.

Sep 02

The Siri focused invites are out and that means it’s new iPhone time.

Our thoughts on what to expect this time next week.

apple invite sept 9 2015


Intrestingly Apple are hosting this event at the Bill Graham Civic Auditorium in San Francisco, California. This is a far larger venue than usual. Significant? Who knows?

What we do know is that Apple will show the new and greatest iPhones, expected to be called the 6S and 6 Plus S. We can also expect to learn more on release details of iOS 9 for mobile anb the latets OS X EL Capaitan. These were shown at WWDC in June so we know the overview of these upgrades. Expect an update on Siri and most likely an updated Apple TV.


  • iOS 9 expected to support Force Touch, just in time for iPhone 6s
  • iPhone 6s base model to have 16GB of storage
  • 12MP camera, 4K video recording, possible OLED display
  • Same as iPhone 6 on the outside, faster LTE chip inside

What else have we learnt from the rumor mill?

From the various blogs and rumor mills, it’s clear we can expect three new things. The first is a vastly similar if not identical design as its predecessor, but with a few minor modifications. The shell is said to be slightly thicker, making it more rigid, helping to avoid a repeat of the so-called “Bend-gate” issue from last year. The thicker shell may also house an improved, longer-lasting battery. But what’s more likely is that Apple will bring its Force Touch technology from the new MacBook to the new iPhone. That would bring pressure sensitivity to the device, opening up a whole range of possibilities for developers.

We’re also expecting an improved 12-megapixel camera — a significant bump on the current models — allowing for super high-resolution 4K video recording. It’s also likely that we will see a beefed-up A9 processor alongside more memory, making the smartphone faster and more responsive.

While it’s reported that Apple will drop the cheaper “C” phone model, the iPhone will still come in two sizes: the regular 4.7-inch iPhone 6S, and the 5.5-inch iPhone 6S Plus.

iOS9 – The iPhone magic source

iPhone line upAlong with the new iPhone, the company’s mobile operating system iOS 9 is also expected to land at the event. The software, first announced at Apple’s developer conference in June, comes with a familiar look and feel, but with a wealth of new features.

We’ll see an “intelligence” update to Siri, which will expand its search results and answers, add support for more in-built apps, and offer third-party support.

And there’s more. Mac users will see a desktop refresh with OS X 10.11 El Capitan, the operating system that lands with the company’s line-up of desktop and notebooks.

The focus of the updated software is to squeeze out more of what you already have, like better performance, and faster speeds — in some cases as much as four-fold. That’s done by bringing Metal, the core graphics technology used in newer iPhones and iPads, to the Mac, offering a welcome boost to app rendering performance. And, there are other updates, such as Split View (which to many Windows 7 and later users will be reminiscent of Snap), and smarter Spotlight search, among other features.

And, for the wearable crowd, expect the anticipated update to Apple Watch to land at the event, which comes with new watch faces and greater customization.

Apple TV Refresh or Game Console?

Numerous reports have pointed to a long-awaited refresh of the platform. Almost everything there was to leak has leaked — at least, so we think.

With the new hardware and software, Apple is said to want to “actively complete” with gaming consoles, putting the pintsized box in the big-wig league of consoles like Microsoft’s Xbox and Sony’s PlayStation. The box is also slated to include Siri, pushing the device to the same realm as competitors like Google’s Chromecast and Amazon’s Fire Stick.

The software and hardware improvements may open the platform up to App Store additions in the coming months. We may also see the launch of a cable-cutter friendly Apple-branded television streaming service down the line, potentially rivaling services like HBO and Netflix.

How much will it cost? Some are saying as much as $199, more than double the price of the device now.

Will there be a “Just One More Thing” moment?

Apple has, at least in the past couple of years, pushed out a small yet generous “one more thing” to take away from the presentation.

Some have read into the size of the auditorium booked by Apple: is it a hint that we may see something significantly larger, like a car? Project Titan lives, but it may be a while until we see it.

All will be revealed this time next week. The pitch will be live on Apple you can see and hear it live.

Feb 27

Apple have just sent out invitations to a media event to be held Monday, March 9 in San Francisco with the standard 10 AM PST or 6 PM UK  starts time.

Apple event


The event is called “Spring forward” which coincides with the commencement of daylight savings time which in the US starts on March 8.

One can safely assume this is the official launch of Apple watch. At this point we still don’t know much about the watch details. We can expect this event to fill the gaps about prices, battery life , straps options and of course shipping dates.

There are also rumors of additional updates to the MacBook there and or iPad product might as well.

We will of course know more on March 9.

Sep 12

iPhone pre ordering is today. However earlier this morning the demand crashed Apple UK, O2 and EE sites as buyers swamped the websites.

At the 10 AM EE is still down and 02 is far too slow to use.

02 crash

On the Apple UK site you can pre order the iPhone 6 and 6 plus in 16GB, 64GB and 128GB models for £529, £619 and £699, respectively, with Apple selling the handset in silver, gold and “space grey” colour options. At the time of writing, the 64GB model’s shipping has slipped to “7 to 10 days” in silver, while the rest are all shipping next week, on 19 September.

The iPhone 6 Plus is, unsurprisingly, more expensive, priced at £619, £699 and £789 for the 16GB, 64GB and 128GB models, respectively. This has clearly been the most popular handset, as all 64GB and 128GB models are showing “3 to 4 weeks” delivery times.

appel financeApple also kindly offer finance. For example as £699 iPhone 6+ with 64GB costs £33.53 over 24 months. That’s at a rather steep 15% APR.

With the EE and O2 websites currently unavailable, and Three yet to kick off its pre-orders – saying they will go live this afternoon – it’s unclear how much they are asking for the two new iPhones.

vodafone pricingWith its website still up and running, Vodafone’s pricing is not a mystery. It is offering the 16GB iPhone 6 for free from £48.50 per month, or on a cheaper £38.50 per month tariff if you cough up £99 for the handset. If you’re after the 64GB model, the cheapest contract comes in at £53.50 with a £29 upfront cost, or a £109 upfront cost if you want the 128GB model. As you would expect, the iPhone 6 Plus is even more expensive.

At present, Vodafone is still promising to ship out orders on 19 September, but this likely will change as demand ramps.

Both the iPhone 6 and iPhone 6 Plus handsets were announced on Tuesday at Apple’s launch event. Ful l report to come soon.

iphone6p-gray-select-2014_GEO_GBThe two iPhones have 4.7in and 5.5in Retina HD sceeens, respectively, with 38 percent and 138 percent more pixels the iPhone 5S.

Beyond their screens, the Apple’s two new iPhones have similar specifications. You’ll find Apple’s new A8 chip under the bonnets of the smartphones, along with an NFC chip enabling buyers to make use of the Apple Pay service, which will come to the UK next year according to the Enquirer.

The iPhone 6 and iPhone 6 Plus also feature 8MP rear-facing cameras, with the larger model boasting optical image stablisation, support for 150Mbps LTE speeds and a built-in TouchID sensor.

The smaller iPhone 6 model measures 6.9mm thick and promises 14 hours of talk time, with the iPhone 6 Plus a slightly chunkier 7.1mm thick and offering 24 hours of talk time.


Oct 26

As Apple events go this seemed rather dull

Partly this was the overall lack of surprise. We were expecting a new smaller iPad, check. A mini iPad with Retina, check. The release of OS X Mavericks, check but not the Free Upgrade, surprise. Details on the Mac Pro, again check. One more thing, not really. Slight boost to the Mac Book Pro specs but no big deal and no new product.

All these announcements were predicted and can be regarded as incremental. The only thing close to a surprise was the pricing of Mavericks and the bundling of apps on a new iPad or Mac purchase. This has to be seen as a tactical tool to reduce people’s dependence on Microsoft Office and increase the stickiness of Apple users.

The presenting executives with the new baggy shirt look, seemed a bit off.  Their energy levels were rather flat, as if Apple wasn’t particularly excited about these announcements either (with the notable exception of Craig Federighi, who the most polished presenter). Most of the jokes and digs at competitors were awkward. Nothing about the speeches seemed natural — at best, the presentation felt uptight. The lines were so tightly scripted that the presenters often stumbled off-script slightly, and rather than rolling with it naturally, they’d just jump back and awkwardly retry the line.

The product messaging was almost entirely just rehashing old talking points. We’ve seen the Dots video for months. We know Microsoft’s tablets suck badly. We know that effectively nobody browses the web on their cheap Android tablets full of stretched-out phone apps. We know the iPad is number one in customer satisfaction. We know that people are using iPads in all sorts of different ways. Look, firefighters are launching space shuttles with an iPad! Farmers are building wind turbines and composing songs! And Apple can’t wait to see what we do with our iPads.

But they already know. Everyone knows what people do with iPads, because iPads have been heavily used in public for over three years. It looks like most people use iPads for basic web tasks (email, browsing, Facebook), reading, and, importantly, casual gaming. Going into the holiday season, in which many millions of iOS devices are usually sold that will primarily be casual-gaming devices, Apple hardly even mentioned games. Is that because they don’t need to, since games are already a popular iPad use, or because they’re not in touch with one of the biggest reasons people buy iPads?

Suppose the event worked, and we’re all jazzed up to buy the new iPads. Well, too bad — you can’t even preorder either of them yet. The iPad Air will be released in store on November 1st, 10 days after the event with no ability to preorders. The produce most likely to be in higher demand — the Retina Mini — doesn’t even have a release date yet, except “later in November”. The black Mac Pro is even vaguer in terms or release date. Yes we have a spec and a price but we don’t know when we can purchase.

So we have an expected iPad refresh, a free upgrade to Mavericks, more access to iLife, iWork, and the incrementally updated Retina MacBook Pros. But I can’t help but feel like the event wasn’t up to Apple’s standards.

UK Products and pricing

iPad Mini with Retina. From £319 for 16GB – coming late November. Available in 16, 32, 64 and 128 GB versions.

iPad Retina Air. From £399 for 16GB – Available Nov 1st from Apple. Available in 16, 32, 64 and 128 GB versions.

Mac Pro. From £2,499 for Quad Core Intel Xeon. Coming in December

Mac Book Pro. With retina display. 13 inch starting at £1,099. 15 inch starting at £1,699

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